About me

As a service provider with over 12 years of experience and a deep background in both technology and operations, I understand the unique challenges you face.

Why choose me? I’ve been in your shoes.

I’ve managed teams, built businesses, and faced the same challenges you do. That’s why I design systems that don’t just work — they transform the way you operate.

As an official Notion Ambassador and someone who’s been using Notion since 2018, I’ve been building custom Notion solutions for clients since 2020 — always with a focus on making their lives easier.

Working with me means you’ll get more than just a Notion system. You’ll gain a partner who is passionate about seeing your business thrive. I make the process fun, revealing insights about your business that help you run things more efficiently — and get back to the work you actually enjoy.

I grew up in inner city Boston (Jamaica Plain), with a single mother who worked hard and taught my siblings and myself the value of community, how to be self-reliant, and how to always make sure we have a voice in this world.

These values have defined me as a person and are the fundamental beliefs in my business.

A few highlights of my career:

  • Before I discovered the Internet, I worked in high-end retail for companies such as Agnes b., Kate Spade, and Kiehl’s in Boston, MA and San Francisco, CA.

  • In 2005, I discovered blogs and was hooked. I created one of the first indy art blogs, garnering over 3 million views and 1.7 million visitors, launching countless artists into the spotlight. Art directors from major museums to Playboy to Sony Music were avid readers.

  • My blog brought me to work in Silicon Valley with the biggest tech companies in the world. I’ve worked as a social media strategist for Yahoo in Silicon Valley, a community manager for Wikia (Wikipedia’s for-profit sister website; now known as Fandom), and as WIRED Magazine’s first social producer and community manager in San Francisco, CA.

  • In 2012, I left the corporate tech world to start my own business supporting and consulting with small businesses to help them build and grow their businesses online. In 2018, I pivoted my business to serve my clients in tech, operations, and business strategy.

  • In January of 2024, I pivoted to solely focus on one of my favorite tools: Notion.

  • In May of 2024, I became one of Notion’s official Ambassadors.

The Internet has brought me endless opportunities, I’ve been fortunate to help hundreds of businesses and solo entrepreneurs.

I’d love to help you too.

When I’m not nerding out with technology, I’m either knitting or reading a cozy mystery and hanging with my cats Percy, Moon, and Pepper, and my dog Stella.